AI search visibility · law firms
New clients now ask AI which lawyer to call. Will it say your name?
The world moved to AI search. People ask ChatGPT and Google who to hire — and AI answers from what it can read on your website. See what it sees in 20 seconds. Free, no signup.
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The world moved to AI
Over half of searches now end in an AI answer — one or two names, not ten blue links.
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Your clients are already there
They're asking who to hire, what it costs, and who to trust — right now, every day.
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Be the answer — or be invisible
AI recommends from what it can read on your website. The scan shows where you stand today.
Questions your customers are already asking AI
Every one of these gets a direct answer with one or two names in it. The names come from what AI can read and verify on public websites — starting with yours.
What’s actually changing for law firms
The referral era is shrinking
People used to ask a friend for a lawyer. Now they ask an AI first — and the AI answers from your public pages, your reviews, and your directory listings, whether they're accurate or not.
“We handle everything” recommends you for nothing
AI recommends specifically: a practice area, in a place, for a situation. A homepage that lists twelve practice areas with one line each gives AI nothing concrete to quote when someone asks about yours.
Directories are speaking for you
If your own site is thin, AI leans on Avvo, Justia, and state bar profiles to describe your firm. If those are outdated or inconsistent with your site, that's the version clients hear.
What the scan checks on a law firm site
Real inspection of your actual pages — every finding comes with evidence, not a self-assessment.
Practice areas AI can quote
Does each practice area have a real page — who it's for, the process, typical timelines, fee structure — or one thin paragraph?
The questions clients actually ask
Consultation cost, what to bring, how long a case takes, contingency vs hourly — is any of that answered on your site, or does AI have to guess?
Proof a machine can verify
Reviews with structured data, bar admissions, case results (where your bar rules allow), and consistent name/address across your profiles.
Can AI even read the site?
Many firm sites are JavaScript-heavy templates. ChatGPT's crawler doesn't run JavaScript — if your content isn't in the raw HTML, it's invisible.
See what AI sees — right now
Enter your website address. Twenty seconds later you’ll have a 0–100 score, what an AI understood about your business, and the exact fix order.
Free · takes about 20 seconds · no signup required
Questions from law firms, answered
Is scanning my firm's website compliant?+
Yes. The scan reads only your public website — the same pages any visitor, search engine, or AI crawler already reads. No client data, no login, nothing behind the scenes is touched.
Run the free scan →We get most clients by referral. Why does AI visibility matter?+
Referrals now get verified: someone hears your name, then asks ChatGPT or Google about you before calling. If AI can't confirm what you do, describe your practice areas, or find your reviews, a warm referral goes cold. Your site is the reference check.
Run the free scan →What do AI tools typically get wrong about law firms?+
The two big ones: practice areas (AI can't tell your core specialty from the twelve things listed in your footer) and geography (no clear service area means AI won't surface you for “near me” questions). Both are fixable with page structure, not budget.
Run the free scan →Does this replace my SEO agency?+
No — it audits what any visitor or tool can inspect and hands you the evidence. Many firms use the report to direct their agency's next sprint, or to verify the work they're already paying for actually shows up where AI looks.
Run the free scan →Want the general version? See how the scan works for any business.